Sierra is the Marketing and PR Coordinator at the Asheville Regional Airport. As part of the marketing team, she helps organize AVL’s art and music programs for passengers and airport visitors.
“We invite local artists to come and play for our passengers,” she said. “It sets a nice relaxing tone for everyone.”
Highlighting local talent in the terminal allows passengers to have an immersive Asheville experience before they even leave the airport.
“Our art gallery features a lot of local artists,” Sierra said. “It allows people to get a taste of Asheville and gives them something to do while they are traveling.”